Job Description:

JOB DESCRIPTION / PURPOSE:

The National Sales Manager is responsible for leading and managing the sales team to achieve revenue, profitability, and market share objectives. This role requires a dynamic leader who can develop and implement strategic sales plans, nurture client relationships, and drive business growth in the public and private sectors.

EDUCATION / COMPUTER PACKAGES:

Qualifications & Experience

• Degree or diploma in Business, Marketing, or a related field.
• 8+ years of sales experience, with at least 3 years in a senior leadership role, preferably in the medical equipment industry.
• Proven track record of achieving and exceeding sales targets.
• Experience with government tenders and private sector healthcare clients is advantageous.

SKILLS AND EXPERIENCE:

Skills & Competencies

• Strong leadership and team management skills.
• Excellent negotiation and communication abilities.
• Strategic thinking with the ability to translate strategies into actionable plans.
• In-depth knowledge of the diagnostic imaging market and its dynamics.
• Proficiency in CRM software and Microsoft Office Suite.

DUTIES AND RESPONSIBILITIES:

Sales Strategy & Planning

• Develop and execute the company’s national sales strategy to achieve growth targets.
• Analyse market trends and competitor activities to identify opportunities and risks.
• Set and monitor sales goals, forecasts, and budgets in alignment with company objectives.

Team Leadership & Development

• Lead, coach, and motivate the sales team to deliver exceptional performance.
• Conduct regular performance evaluations and provide training to enhance skills and product knowledge.
• Recruit, onboard, and retain top talent in sales and account management.

Client Relationship Management

• Build and maintain strong relationships with key clients in both public and private sectors.
• Contribute to the tender process, proposals, and negotiations to help secure contracts and drive revenue.
• Ensure customer satisfaction and address concerns promptly to maintain loyalty.

Collaboration & Reporting

• Work closely with the Managing Director, Product Managers, and Service Team to align sales strategies with operational capabilities.
• Provide regular sales reports, including performance metrics, pipeline updates, and forecasts, to senior management.
• Participate in strategic decision-making as part of the leadership team.

Market Expansion

• Identify new market segments and opportunities for business development.
• Support the expansion of the CT and MRI product portfolio in line with the company’s growth strategy.
• Drive initiatives to increase the company’s footprint in veterinary and radiology markets

Key Performance Indicators (KPIs)

• Achievement of national sales targets and profitability goals.
• Growth in market share across product portfolios.
• Performance and retention of the sales team.
• Success in securing private sector contracts.